Our Services

Consulting & Strategy Advice
Analyses, Benchmarks & Workshops
We assist you with data-based analysis using our own in-house consulting team. Together, we ask ourselves how best to achieve your desired digital growth targets, where your website fits into market benchmarks, and what the best approach would be to quickly and easily master international markets.
More information- Scoping process
- Agile change management
- Data science
- Market and benchmark analysis
- Strategy consulting
- Solution design

Creative & Customer Experience
Design, CX and Loyalty
With our CX team, we place your brand and your customers at the heart of digital commerce, transforming good ideas with Design Thinking and Lean UX into a great customer experience for your end users. Our services range from one-time measures to ongoing customer loyalty programs.
More information- Customer experience
- Customer & UX research
- UX development
- Visual design & implementation
- Usability & performance KPI / tracking
- Ongoing roadmap planning & execution

Code & Technology
Agile development, scalability and performance
Our code team uses a variety of platforms (Enterprise, Open Source) to deliver the best scalability, stability, and performance to meet your needs. We work closely together with colleagues from our consulting and creative teams, preferably scrum-based.
More information- Platform-agnostic development
- Custom development
- Solution architecture
- 3rd party integrations
- ISTQB certified quality assurance
- Platform & application management
Our partners

Salesforce
We have been delivering seamless shopping experiences for years in cooperation with our partners from Salesforce Multi-Cloud, no matter whether on mobile devices, social networks, or in stores. Proof that we are able to do this internationally is in the award of the Fast Track Pacesetter Awards in 2016 and 2017 to two of our customers.
To Salesforce Website
Spryker
As a Solution & Industry Partner, we have been on the market supporting Spryker since the beginning of 2017. We believe in and are a firm advocate for the modularity and expandability of the Spryker Commerce OS.
Take a look at their homepage.

Arvato SCM Solutions
We are proud to be part of the Bertelsmann Group and home of the leading European e-commerce and supply chain management service provider Arvato SCM Solutions. Our advantage is the ability to deliver in-house all e-commerce and logistics services from a single source - fast, flexible and international.
To Arvato SCM Solutions WebsiteCases
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Mehr erfahrenMobile Shopping Experience | Fashion BrandMobile Shopping Experience
| Fashion BrandResponsive DesignResponsive DesignIn April 2015, a fashion brand’s online shop experienced the "mobile moment": when the majority of traffic was no longer generated via desktops, but via smartphones and tablets. The brand's mission has since then been to improve the usability for mobile site visitors in order to optimize the mobile shopping experience.- Together with our client, we were able to implement Responsive Designs in just three months – and during the very successful Christmas peak season
- In doing so, we redefined the mobile solution’s technical requirements and implemented these on the Salesforce Commerce Cloud platform
- As of 2016, the layout can adapt smoothly to all common screen sizes, with a particular focus placed on the most popular resolutions for the fashion brand customers including laptops and landscape tablet views with 1024x, portrait tablet views of 768x , and 320x for smartphones
Mobile Shopping Experience
| Fashion BrandResponsive Design+ 115% mobile traffic *+ 38% mobile conversion rate *+ 200% sales increase smartphones *+ 108% sales increase tablets **compared to the previous year -
Mehr erfahrenMobile Strategy | FMCG dealerWhat comes after Responsive?Mobile Strategy
| FMCG dealerThe mobile share in online trade is growing rapidly, and at the same time the competition for access to customers is increasing. As a result, innovative mobile solutions – over and above standard responsive websites - are increasingly becoming the focus. With this background, an FMCG dealer commissioned us to further expand its existing mobile strategy.- Development of a future-oriented mobile strategy in the face of increased competition for customer access
- Evaluation of technical implementation options and necessary organizational orientation with regard to "make or buy"
- Creation of a concrete set of measures, including recommendations on strategic orientation, technology, organization and timeline
Mobile Strategy | FMCG dealerWhat comes after Responsive?4 sets of measures10 best practices case studies> 10 competitors in the benchmarkMobile Strategy
| FMCG dealerWhat comes after Responsive? -
Mehr erfahrenDigital iOS Store Solution | OWL fashion brandEndless AisleDigital iOS Store Solution
| OWL fashion brandCustomer expectations of in-house retail are increasingly merging with the digital world. The availability of goods and individual advice are ever more in the customer’s focus, making new demands on these two touchpoints. Customers expect to be able to order sold-out online articles in store, or to return online shop purchases in store.- Link the Salesforce Commerce Cloud iOS solution to the fashion brand’s existing Salesforce Commerce Cloud web shop
- Customer-specific app customizations and enhancement of features, design and UX
- Training support at the 22 pilot stores to increase user acceptance of all store staff
Digital iOS Store Solution
| OWL fashion brandEndless Aisle27% higher shopping cart value23% lower return rate480% increase in sales via the app*Results refer to a 5-month test phase in comparison to the web shopDigital iOS Store Solution
| OWL fashion brandEndless Aisle -
Mehr erfahrenBenchmarking studyKPI-based store optimizationBenchmarking studyKPI-based store optimizationThe analysis of online store KPIs is often challenging without a suitable comparison basis. Data from public studies are often high-priced and non-specific. What companies need is a relevant and detailed benchmark that compares their own KPI performance with the competition, and goes one step further to reveal optimization potential.
- Conceptual design of a regularly published e-commerce benchmarking study
- Customer-specific insights on all relevant e-commerce KPIs: from transactions (e.g. traffic, conversion) to customers (e.g. customer value, retention rates)
- Customized data segmentation by country and device class (smartphone, tablet, PC)
Benchmarking studyKPI-based store optimization“The eCC Benchmarking Study: well-arranged, with key insights at a glance. Helps us to identify international market trends as well as our own strengths and potentials. It is an integral part in our continuous optimization process.”Benchmarking studyNico Gold / Managing Director – Tamaris / Wortmann Fashion Retail GmbH & Co. KG -
Mehr erfahrenMarketplace Strategy | International fashion brandSales forecast per marketplaceMarketplace Strategy
| International fashion brandSales forecast per marketplaceFashion brands are more and more selling via marketplaces to strengthen their online growth . In doing so, they benefit from an increasingly diverse marketplace landscape – but precisely this diversity makes prioritization difficult. Which marketplaces are the most commercially attractive for your own brand in terms of both turnover and cost?- Development of a potential tool for profit outlook per marketplace
- Comprehensive benchmark data on drivers, effects and potential
- Analysis of 66 marketplaces in terms of size, assortment focus, fashion share, billing model and connectivity via integrators
Marketplace Strategy
| International fashion brandSales forecast per marketplace"I can only thank you again for the support! I think the outcome is really very good. My team will be able to work well with the tool!"Marketplace Strategy
| International fashion brandQuote by Person Responsible for E-Commerce & Omnichannel
News
Press & Studies
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14th September 2018 Studie Zum Download
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B2B E-Commerce Studie Zum Download
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28. Juni 2018 Friends of C. bündelt digitale Expertise für Shopping-Erlebnisse von morgen Download
eTail Germany
Berlin
Meet our digital experts at the eTail Germany in Berlin
Make an appointment!
Podcast
Commerce Corner #23
Latest interview of our digital expert Armand Farsi on the topic: "Digital laggard Europa: Are we risking our future against Silicon Valley and China?" with Florian Heinemann (Project A), Stephan Schambach (Newstore), Thomas Heilmann (CDU), Tu-Lam Pham (Digital IQ) at the Arvato eXperience Day in Berlin.
Listen now the Commerce Corner Podcast!Commerce Corner Podcast
Listen to the podcast of our colleague Armand now!
Our team

Team Consulting

Team Client Engagement

Team Code
Team Spirit
The secret of our success is quite simple: we are passionate about our work. We expect a lot of personal responsibility in our teams so that they can tackle demanding tasks with focus and agility. Together with our customers, we craft solutions while never forgetting to have fun. Our team brings along a colourful range of experience and qualifications needed in digital commerce. And one thing is key - have courage to explore boundaries and new ideas.

Find your dream job with us!
Become a part of Friends of C. and apply now via the Arvato Job Portal.
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Kraftwerk | Leverkusenstraße 54
D-22761 Hamburg hello@friendsofc.com +49 40 8081 880 281

Philipp Wengenroth
Head of Agency