Our Services


Consulting & Strategy Advice

Analyses, Benchmarks & Workshops

We assist you with data-based analysis using our own in-house consulting team. Together, we ask ourselves how best to achieve your desired digital growth targets, where your website fits into market benchmarks, and what the best approach would be to quickly and easily master international markets.

  • Scoping process
  • Agile change management
  • Data science
  • Market and benchmark analysis
  • Strategy consulting
  • Solution design
Creative & Customer Experience

Creative & Customer Experience

Design, CX and Loyalty

With our CX team, we place your brand and your customers at the heart of digital commerce, transforming good ideas with Design Thinking and Lean UX into a great customer experience for your end users. Our services range from one-time measures to ongoing customer loyalty programs.

  • Customer experience
  • Customer & UX research
  • UX development
  • Visual design & implementation
  • Usability & performance KPI / tracking
  • Ongoing roadmap planning & execution
Code & Technologie

Code & Technology

Agile development, scalability and performance

Our code team uses a variety of platforms (Enterprise, Open Source) to deliver the best scalability, stability, and performance to meet your needs. We work closely together with colleagues from our consulting and creative teams, preferably scrum-based.

  • Platform-agnostic development
  • Custom development
  • Solution architecture
  • 3rd party integrations
  • ISTQB certified quality assurance
  • Platform & application management

Our partners


We have been delivering seamless shopping experiences for years in cooperation with our partners from Salesforce Multi-Cloud, no matter whether on mobile devices, social networks, or in stores. Proof that we are able to do  this internationally is in the award of the Fast Track Pacesetter Awards in 2016 and 2017 to two of our customers.

To Salesforce Website


As a Solution & Industry Partner, we have been on the market supporting Spryker since the beginning of 2017. We believe in and are a firm advocate for the modularity and expandability of the Spryker Commerce OS.

Take a look at their homepage.

To Spryker Website
Arvato Bertelsmann

Arvato Supply Chain Solutions

We are proud to be part of the Bertelsmann Group and home of the leading European e-commerce and supply chain management service provider Arvato Supply Chain Solutions. Our advantage is the ability to deliver in-house all e-commerce and logistics services from a single source - fast, flexible and international.

To Arvato SCM Solutions Website



Press & Studies

  • Beauty E-Commerce in Germany Studie Zum Download
  • B2B E-Commerce Studie Zum Download
  • Friends of C. - für neue Einkaufs-Modelle und Erlebnisse Friends of C. bündelt digitale Expertise für Shopping-Erlebnisse von morgen Download

Arvato eXperience Day

Meet our digital experts at the Arvato eXperience Day in Berlin!

Register here for free!


Commerce Corner #23

Latest interview of our digital expert Armand Farsi on the topic: "Digital laggard Europa: Are we risking our future against Silicon Valley and China?" with Florian Heinemann (Project A), Stephan Schambach (Newstore), Thomas Heilmann (CDU), Tu-Lam Pham (Digital IQ) at the Arvato eXperience Day in Berlin.

Listen now the Commerce Corner Podcast!

Commerce Corner Podcast

Listen to the podcast of our colleague Armand now!

Our team

Friends of C. Team Consulting

Team Consulting

Friends of C. Team Client Engagement

Team Client Engagement

Friends of C. Team Code

Team Code

Team Spirit

The secret of our success is quite simple: we are passionate about our work. We expect a lot of personal responsibility in our teams so that they can tackle demanding tasks with focus and agility. Together with our customers, we craft solutions while never forgetting to have fun. Our team brings along a colourful range of experience and qualifications needed in digital commerce. And one thing is key - have courage to explore boundaries and new ideas.

Friends of C. Team

Find your dream job with us!

Become a part of Friends of C. and apply now via the Arvato Job Portal.

All Jobs


Friends of C.
Kraftwerk | Leverkusenstraße 54
D-22761 Hamburg hello@friendsofc.com +49 40 8081 880 281

Friends of C.

Commerce. Courage. Code.